#CRAZYNOTTOBUY

I love my job.

I live, breath, eat, sleep, sneeze, scratch, drink, yawn, and hiccup fashion.

I love seeing people putting the effort into looking their best and sharing their fashion sense with the rest of the world. Get creative, have fun and look good- because we're ALL watching (unless you're in your comfort zone wearing your muumuu, in which case the only person watching you is that crazy bald guy in the apartment across from you.)

I don't know about you but when it comes to my wardrobe I can talk myself into buying just about anything if it makes me look hot enough. Sometimes you have to break the bank on fashion and it hurts so good. We all get it.

 For this reason we're giving you—oh lovely reader—an incredibly affordable price on pieces that you will wear. A lot. 

These are items that we've found and decided we can't live without. We don't want you to have to live without them either.

So go treat yourself! Go get those shoes you've been looking at every day or the purse you must have for Spring or the really hot bustier that will make your lover or future lover or Ryan Gosling want to take you home right now. Wear them with these awesomely priced styles we're offering and rest a little easier knowing that you did your part to offset the cost.....at least a little bit.

We're calling this promotion CrazyNotToBuy because we have to call it something and this seems pretty spot on. Every CrazyNotToBuy item we offer will absolutely be living in the front of our closet this season. It's the kind of thing we wish our favorite store had done years ago. Now we run this sh!t and we can, so why the hell not? You're welcome.

You know we gotta say it... Limit one per customer, all CrazyNotToBuy items are final sale and don't forget there's free shipping on US orders over $50!

The Price Is Right, and I Have No Shame

While getting my first Gel manni (recommended!) I was reading the latest Seventeen Magazine (obviously, I cannot get enough prepubescent embarrassment stories) and found out that Hard Candy is now being sold at Walmart.

For those of you who don't remember, Hard Candy made awesome unique colored nail polish long before any one dared to wear bright blue on their fingernails (I'm talking 15 years ago-the bottles also came with a free jelly ring!)  Apparently for awhile now the "alt" cosmetic brand has been available at Walmart.  They have lipgloss, eyeshadow, blush, the whole gamut.

So the next logical step was to high tail it out of there and get myself to the nearest Walmart to check out the goods.  Now I found some gloss, bronzer and mascara that made the 7th grader in me delighted.  However I also realized I was in a Walmart, something that hasn't occurred since high school.

Now back then you could not pay me to wear an item of clothing from Walmart.  Everyone would see my new shirt and be like "B*tch got that at Walmart..." and write me off as any sort of fashionista.

However now I feel no one I see on a day to day basis peruses their local Walmart's clothing sections.  So I figured I might as well check out their duds and see if I could find anything wearable and get some clothes on the cheap.

Of course everything I found was essentially unwearable (except for some basic tanks) but, BUT I stumbled across this wall and nearly lost my sh*t:

Those are not my Wavy Lays.  I repeat, those are NOT my Wavy Lays.

Like six different, perfectly colored muumuus for $11.88!!  Now I have been meaning to buy a muumuu and I  find awesome ones all the time at thrift stores, but there is something personal about a muumuu where I could just never get myself to buy a used one.

It something someone wore like, ALL the time.  They didn't just own that muumuu, they OWNED that muumuu, and something about wearing a used one seemed wrong.

As a lazy individual who loves to lounge and not leave my apartment unless I absolutely need to attend that party/get coffee/buy cloths/buy paper towels I spend a lot of time in what I like to call the "Comfort Zone."  And a great muumuu is just what a girl needs to make her way into the VIP section of the Comfort Zone.  (and since you are wearing it alone and independently, it is essentially the most quintessential indie fashion item you can own.)

I was elated obviously and narrowed it down to these two:

They have pockets!!

I opted for the pink one with the slight cheetah print, contrasted by purple flowers, because it was way too perfect.

So if you find that you yourself spending lots of time in or around the Comfort Zone and want something polyester and perfectly printed with no waist line- get yourself to a Walmart ASAPS.

While there, don't forget to check out the boys section (if you are petite you can usually fit in the M-L sizes)- I also snagged this St. Patty's Day button up for $7.88

Leave your pride at the door, pick up a smiley sticker and be prepared to read some tabloids in the 45 minute line to the register.

Six Layered Buyer Burrito

Ok so Spring is upon us.  As a resident of Los Angeles this means practically nothing to me weather wise  (Be jealous, its fine.) BUT it does mean Spring fashion is upon us as well.

Here is a very quick rundown of what you can expect:

Bright Colors
Neon Pastels (I love Oxymorons!)
Collars (Peter Pan, or classic)
Colored Denim
Lace Dresses 

A good Spring Trend indicator to me is the MAGIC Fashion Tradeshow that takes place in early February of every year in Las Vegas.
As a buyer I get to look around and see what everyone is presenting as their must haves for Spring  and Fall 2012.

However, as in Fashion week, the best indicator of what people will really be wearing is what other buyers and fashion insiders working the show are wearing.

And what were they wearing you ask?
Bright blue skinny jeans and a button up blouse.  Oh and if they didn't have Ombre hair I did not see them because it was essentially a sea of Ombre going down in Las Vegas.

It was like a giant layer cake.  Black, then tan, then blonde, then white, then bright blue, then the yummy bottom layer of black wedges.  Hmmm Buyer Layered Delight!

I apparently did not get the memo, but I just forwarded it onto you.

Speaking of layers and Ombres we finally got these guys in along with other awesome new shoes (did you enjoy that segway?)

Model Behavior

A few weeks ago we had the joy of working with model/singer/skateboarder/superwoman/secret Kim K look alike Rosaly Pfeffer to take some hot shots of her for our website.

Check out her fresh-ta-death song "Flossin".  Blare it loud on a Friday night, put on a sexy bodycon dress, hipster hooker shoes, have a few cocktails and head out the door- good luck will be had.

"You're in my shot bro"

A Bloggy Blog Day

Today we did our latest photo shoot, showing casing some sweet spring apparel that is coming to swaychic.com oh so very soon.
Today's model was Bethany from SnakesNest, who's style we have adored for ages.  Having a model who can style herself makes me happy.  Sometimes it seems like such a waste when you get a beautiful girl with a great body who dresses frumpy (just cause you're cute even when walk around in just sweats and a tee, give some us more eye candy- the world could use it!) .  I mean to each their on, but COME ON.  If you got it, flaunt it girl.  So kudos to Bethany!

Check out her blog to get some style inspiration.  Below is a sneak peek of the shoot, new styles up by the end of the week!  So many cute maxi dresses!

So

stoked.

Totally a Lemming for Leggings

Comfort before fashion? NEVER.
We have all suffered for fashion at some point.  Whether it be some blistering high heels or a pair of the tightest jeans you own, sometimes it does in fact hurt to look that good.

A  few years ago however leggings made their way back into the fashions front lines.  Out of no where suddenly girls were pairing them under their mini skirts.
Then before you knew it the skirts were gone and ladies just rocked them and a shirt.  And how can we forget when Lindsey Lohan wore leggings everyday for two years straight?

 Lohan and Ronson.  Such a simpler time...

So its been about 6 years since leggings began making it "ok" to wear tights as pants.  That is quite a long time for a trend to be around.

Why the longevity?  Comfort and variations.

Leggings are like wearing PJs in public.  They are cozy as hell (well most..)  Now even though they have been around for a bit, the trend has shifted.

Check out my leggings in time line to see their changes through the years:

 

So it is 2011 and we are getting funky with our leg wear.  Time for some print and texture.  I hope as the years go on the gods of fashion keep leggings around, because if I can't parade around in comfy pants that actually look sexy, I won't know what to do.

Check out SWAYCHIC.com for some fantastic leggings

Magical Colored Lights

Most events I experience in my life I am able to reference by what I was wearing.

For instance:
Friend:"Do you remember that night we met those guys and they asked to go on their yacht and they were total babes and we went to their private island?" (a sliggght stretch)
Me: ""No.  What was I wearing?"
Friend: "That blue dress with gold flowers on it with with those crazy platforms"
Me: "Oh ya! That night was soo much fun!"

It is important not to dress in the same dull thing day after day.  Make your outfits memorable.  Not just to yourself but others too.  Cuz why not?

How do you make your outfits memorable?  You got to stand out!

And do you know who stands out?  Traffic directors.

Did you know November 2nd is National Traffic Directors Day?  No you didn't.

Know who else?  Chain gang-ers.

This pictures proves you can be arrested for looking too good.

Wanna know why?

Day Glo!! Colors so bright they glow in the light!


Well guess what guys?  We are all in luck because bright colors are WHAT IS UP for 2012.
NeOFF? NeON!  Prepare yourslef to find tons of awesome goodies in the luscious bright colors that will make everyday unforgetable.


 Click below to check out the latest in bright fashion on SWAYCHIC