Six Layered Buyer Burrito

Ok so Spring is upon us.  As a resident of Los Angeles this means practically nothing to me weather wise  (Be jealous, its fine.) BUT it does mean Spring fashion is upon us as well.

Here is a very quick rundown of what you can expect:

Bright Colors
Neon Pastels (I love Oxymorons!)
Collars (Peter Pan, or classic)
Colored Denim
Lace Dresses 

A good Spring Trend indicator to me is the MAGIC Fashion Tradeshow that takes place in early February of every year in Las Vegas.
As a buyer I get to look around and see what everyone is presenting as their must haves for Spring  and Fall 2012.

However, as in Fashion week, the best indicator of what people will really be wearing is what other buyers and fashion insiders working the show are wearing.

And what were they wearing you ask?
Bright blue skinny jeans and a button up blouse.  Oh and if they didn't have Ombre hair I did not see them because it was essentially a sea of Ombre going down in Las Vegas.

It was like a giant layer cake.  Black, then tan, then blonde, then white, then bright blue, then the yummy bottom layer of black wedges.  Hmmm Buyer Layered Delight!

I apparently did not get the memo, but I just forwarded it onto you.

Speaking of layers and Ombres we finally got these guys in along with other awesome new shoes (did you enjoy that segway?)

Model Behavior

A few weeks ago we had the joy of working with model/singer/skateboarder/superwoman/secret Kim K look alike Rosaly Pfeffer to take some hot shots of her for our website.

Check out her fresh-ta-death song "Flossin".  Blare it loud on a Friday night, put on a sexy bodycon dress, hipster hooker shoes, have a few cocktails and head out the door- good luck will be had.

"You're in my shot bro"

A Bloggy Blog Day

Today we did our latest photo shoot, showing casing some sweet spring apparel that is coming to swaychic.com oh so very soon.
Today's model was Bethany from SnakesNest, who's style we have adored for ages.  Having a model who can style herself makes me happy.  Sometimes it seems like such a waste when you get a beautiful girl with a great body who dresses frumpy (just cause you're cute even when walk around in just sweats and a tee, give some us more eye candy- the world could use it!) .  I mean to each their on, but COME ON.  If you got it, flaunt it girl.  So kudos to Bethany!

Check out her blog to get some style inspiration.  Below is a sneak peek of the shoot, new styles up by the end of the week!  So many cute maxi dresses!

So

stoked.

Totally a Lemming for Leggings

Comfort before fashion? NEVER.
We have all suffered for fashion at some point.  Whether it be some blistering high heels or a pair of the tightest jeans you own, sometimes it does in fact hurt to look that good.

A  few years ago however leggings made their way back into the fashions front lines.  Out of no where suddenly girls were pairing them under their mini skirts.
Then before you knew it the skirts were gone and ladies just rocked them and a shirt.  And how can we forget when Lindsey Lohan wore leggings everyday for two years straight?

 Lohan and Ronson.  Such a simpler time...

So its been about 6 years since leggings began making it "ok" to wear tights as pants.  That is quite a long time for a trend to be around.

Why the longevity?  Comfort and variations.

Leggings are like wearing PJs in public.  They are cozy as hell (well most..)  Now even though they have been around for a bit, the trend has shifted.

Check out my leggings in time line to see their changes through the years:

 

So it is 2011 and we are getting funky with our leg wear.  Time for some print and texture.  I hope as the years go on the gods of fashion keep leggings around, because if I can't parade around in comfy pants that actually look sexy, I won't know what to do.

Check out SWAYCHIC.com for some fantastic leggings

Magical Colored Lights

Most events I experience in my life I am able to reference by what I was wearing.

For instance:
Friend:"Do you remember that night we met those guys and they asked to go on their yacht and they were total babes and we went to their private island?" (a sliggght stretch)
Me: ""No.  What was I wearing?"
Friend: "That blue dress with gold flowers on it with with those crazy platforms"
Me: "Oh ya! That night was soo much fun!"

It is important not to dress in the same dull thing day after day.  Make your outfits memorable.  Not just to yourself but others too.  Cuz why not?

How do you make your outfits memorable?  You got to stand out!

And do you know who stands out?  Traffic directors.

Did you know November 2nd is National Traffic Directors Day?  No you didn't.

Know who else?  Chain gang-ers.

This pictures proves you can be arrested for looking too good.

Wanna know why?

Day Glo!! Colors so bright they glow in the light!


Well guess what guys?  We are all in luck because bright colors are WHAT IS UP for 2012.
NeOFF? NeON!  Prepare yourslef to find tons of awesome goodies in the luscious bright colors that will make everyday unforgetable.


 Click below to check out the latest in bright fashion on SWAYCHIC

Audrey 3+1/The Buyer's Dilemma Part 3

Recap of Part 1 - Part 2
Being a buyer is AWESOME, but there is a lot of stuff you need to sift through to find things that are cute, inexpensive, and fit well.
So far we have outlined two of our favorite brands that we carry- now it is time for a third.
Welcome Audrey 3+1!

Audrey 3+1 does an amazing job of putting together some hip, on trend, sometimes slightly ahead of trend styles.  Their prints are not shy and they know how to make something that you will feel "cool" in. 

Something you will want to wear to prove to all your friends, that YOU, are the best dressed of the bunch.  That YOU know what is up.  That YOU have the most raid-worthy closet.  Yes you may have to eat ramen every night for dinner to afford said closet, but you know what?  You look sooo damn cool sippin' on them noodles- and that's whats important!

So check out the video below (I'm not sure why the editor of the videos is so insistent on making sure the still shots on my videos make me look like a goober.  Ian this an awkward way to tell you...but you're fired)

Cute Animals! Clothes! Shoes!

Fashion is such a funny thing.  As humans, we are the only animal who gets to participate in it (well some do unfortunately- but it's completely against their will: owner's dressing them up, or being slaughtered for their fur/hides)  If they could participate voluntarily and get to dress up, I think they would.  I mean, they are so cute, they'd look good in anything. For many fashion falls somewhere between breathing and sleeping on their basic needs scale.  I mean who doesn't love cute dresses?  So I took sometime to put together some outfits that I think certain animals would wear if a magical fairy gave them powers to become human.

Also its been awhile since I had fun putting outfits together with technology- gracious Polyvore!

Happy Weekend!