Bay Area Fashion Fo' Sho

Sway opened it's first store on Telegrpah Ave. in Berkeley, CA 8 years ago.  Since then we have opened up 4 other stores in the area and one is Santa Cruz.

During that time we have tried to stay true to Bay Area fashion: Fun, Easy, Daring, and Affordable (lots of students who want to look good without settling for just ramen every night.)

Folks around here like to stay on trend, ahead of trends and have a lot of fun getting dressed (they also like to stay warm when the fog rolls in!)

The Bay Area's main cities, San Francisco, Oakland and Berkeley are all chock full of creative fashionable people.  This air of originality is taken by the bay winds and brought pretty far back into the surrounding suburbs as well.

Everyday that I lived in the Bay I would constantly people watch and see amazing outfits thrown together.  Girls in the Bay love looking sassy-chic.  Whether they are going to the cafe for some organic coffee, heading to the park on a sunny day, or going out dancing with friends, Bay girls know how to have fun, fashionably.

Sway's own Toshiko, Bay Area Girl 4 LYFE

 

 

  

 So if you ever make it out here, check out our collection of awesome new and vintage shops which are scattered all around (We have 5 Sways so you're bound to bump into one!)  There are plenty to fill Bay girl's desire to look great all the time, which they do in Spades.

And if you live in the Bay and love fashion, kudos to you for making the area a little more fun and stylish.